The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. This curriculum is required for all lake area tech graduates and is included in the comm. Principles of marketing mktg 281 business management. Pricing is one of the most important and least understood marketing decisions. Marketing management course outline summer 20182019. Marketng 1001 introduction to marketing course outlines. Scribd is the worlds largest social reading and publishing site. Mktg 403 marketing management credit hours 8 week course. Strategic marketing management is a capstone course that pulls together what has been learned in earlier marketing courses and introduces marketing decision making and planning frameworks in the global environment. Master of business administration mba distance learning degree qualification.
Iba course outline brand management course description they appear. Syllabus marketing management sloan school of management. Supplementary readings will be handed out in class. Federation business school course outlines federation. Syllabus for marketing management harvard university. Mktg 300, is 301 students must have taken a generalbasic marketing course and business communications course before enrolling in mktg 494. Syllabus mba marketing two years full time programme. This course examines the marketing management concepts underlying both consumer and industrial marketing strategy and tactics. This course includes classroom instruction and business simulations. Bm3501 marketing strategy course description and scope. Mar 3023 marketing management is a course that examines the role and importance of marketing in the firm and other organizations. Iba course outline brand management course description.
An introduction to ag marketing aec 305 course outline. A study of the process of planning and executing the conception, pricing, promotion, and distribution of. Marketing 363 course outline subject to change t jan 17 class introductionpurpose, scope, and course organization intro film th jan 19 the field of sales force management chapter 1 t jan 24 the personal selling process chapter 3. It considers important issues that relate to the development of promotional campaigns that are created to support a firms strategy. Advertising and promotion 15 points semester 2 1195 course prescription discusses the elements of the marketing communications mix. During this course, you will learn about the world of managing operations. Mgt 307 operations management course syllabus for summer i 20 course instructor dr. A more detailed outline of the evaluation procedures. Highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. This course will introduce you to the principles of marketing and. Kumaran rajaram course coordinator, richard chua, lam chow loon, ching kwock wing and michael boey page 2.
The course will provide with a systematic framework for understanding marketing management and strategy. Students who select to take transferable communications course engl 101, must also register for css 100 career. Ugbs 104 bachelor of science in administration, level 100. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a shortage of goods and services to a buyers market one with an abundance of. This is an overview course with primary focus on marketing products and services to the ultimate consumer. Course outline procurement and supply marketing management. Explore the current course outline for mbax9114 marketing management for information on how each course was structured, assessment details, resources, key. Be2601 management principles, competencies and skills. Second semester students will understand the elements of a business plan and its effect on the success of small businesses. This online course explores a variety of marketing issues that emerge from marketing planning, such as. We will learn the process of making pricing decisions and explore innovative approaches for setting prices. Marketing management1 course outline course objective the course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society.
Mark5814 digital marketing course outline semester 1, 2016 business school school of marketing. Syllabus mba marketing two years full time programme mbamktg. In this course you will learn about the real nature and scope of marketing management of which. Managemt 7104 marketing management course outlines. Rebiazina, associate professor, strategic marketing department, national research.
Discuss the management of products, services, and brands. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve. Master of business administration mba open university. This course is designed to provide students with a broad background on the nature and scope of marketing concepts used in business. Overview the course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. Master in european business course syllabus marketing management instructors. This course offers a complete introduction to professional marketing thought and action. Design and implement a marketing research activity 3.
Introduction to management information systems professor heejin lee office. Recognise and debate the role of key elements of the marketing mix in. Bm3501 marketing strategy course description and scope the purpose of this course is to prepare you for real world marketing challenges described above. Course objectives course outline course delivery method policies course materials academic services selected bibliography course description mktg403 marketing management 3 hours the course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. Be2601 management principles, competencies and skills s2, ay1617 instructors. Tretyak, professor and the head of strategic marketing department, national research university higher school of economics, email. Standard course outline mktg 494 marketing management. Faculty of management department of business administration m. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of.
Some courses listed may be for the purpose of posterity, and may no longer be offered by the federation business school. Introduction to marketing management mgt 505 yale school of. Basic marketing concepts and elements of marketing practice are applied to marketing activities within australia and the global economy. This course provides an introduction to the fundamentals of marketing. Lecture notes will be posted on the courses website before each class. Brands are gaining momentum and this is reflected from the fact that in 2010 the total. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. We will cover topics such as marketing plansstrategies, marketing research, market segmentation, retailing, advertising, pricing, internet marketing, etc. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. Mark5814 digital marketing course outline semester 1. Marketng 1001 introduction to marketing north terrace campus semester 1 2020. Please see pages 67 of this syllabus for the full list. There is then assessment of buyer behaviour and the role of market information. The course draws upon a reading list that contains cases and background articles.
This is an advanced course for undergraduate students specializing in marketing. If you are looking for a course outline, but it does not appear below, please email business. Marketing management 15 points semester 2 1195 course prescription a comprehensive overview of the central principles and concepts of marketing management. Mbax9114 course outlines marketing management unsw. Course syllabus mrkg 11 principles of marketing catalog description. Mba marketing management detailed syllabus semester i 1.
Thomas aquinas college michael murphy, dean course description. As a course that is designed to provide a firm foundation for the remainder of the marketing major, mktg 201 takes a very broad and big picture approach in providing a thorough overview of the key theories and concepts in marketing. Course description mktg403 marketing management 3 hours the course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. Explore the current course outline for comm5010 strategy, marketing and management for information on how each course was structured, assessment.
Adobe acrobat microsoft wordpages ability to export documents as pdf files. The objective of this course is to develop a basic understanding about the management concepts as well. Please find below the course outlines for courses within the federation business school. A study that builds on the evolution of modern management toward a marketingoriented. American international university bangladesh faculty of. To gain an overview of the marketing process as it applies to marketing products andor services in. Principles of management ugbs 104 20142015 page 1 of 2 university of ghana business school ugbs second semester 20142015 principles of management. In addition, the course explains how to integrate product and service decisions.
Skills and competencies is a comprehensive introductory on the course management process from a managers perspective, with particular emphasis on the skills. Pdf course outline procurement and supply marketing. Pdf course outline strategic marketing bidyut kumer. This course is designed to provide students with an understanding of the principles of marketing. The course is designed specifically to integrate the core concepts of marketing management with concepts of international business and crosscultural management.
1614 562 341 1528 486 535 98 1360 1119 195 1490 701 200 615 1146 970 481 827 556 120 576 810 640 1247 1401 1405 1156 151 1211 199 1467 766 1248 366 694 1447 1239 310 882 429 1013 800 1071